BRPH

Commmunications Manager

US-FL-Melbourne
2 weeks ago
Job ID
2017-1152
# of Openings
1
Category
Marketing

Overview

 

This position supports all aspects of the company’s external and internal communications including strategies, messaging and strict adherence to company communications and branding standards. Position will also function as a writer, editor and coordinator for publications, web copy for multiple web sites, social media, SEO, brochures, media relations, corporate communications and special projects. Manages the company’s presence on all social media outlets and search engine optimization activities.

 

Responsibilities

General:

  • Creates, implements, and oversees communication plans including the development of internal and external communication as well as inbound marketing strategies that effectively describe and promote the organization.
  • Supports marketing personnel for any marketing communications to include all media channels including content development, editing and message delivery strategies.
  • Serves as primary contact with internal experts and develop and implement new content/campaigns/updates around their ideas, projects, and activities.
  • Writes, edits, produces and/or coordinates a wide variety of creative assets—copy, photography, video, publications, blog articles, etc.—for digital and traditional distribution.
  • Stays updated on new online technologies, best practices, and industry trends to identify innovative strategies and solutions; test and evaluate new tools and ideas.
  • Creates and manages communications budgets and provides accurate forecasting and updates as needed.

Digital:

  • Develops and manages website (internet and intranet) and email newsletter content, keeping information accurate, timely, and relevant with assistance of marketing or technical staff.
  • Develops and implements strategic communications across BRPH’s social media platforms, refining as necessary, to ensure identified marketing opportunities are being fulfilled and continuously seeks to improve company’s SEO performance.
  • Serves as organization’s resource on social media and web tools and best practices.
  • Reviews, analyzes, and provides actionable reporting on key metric across all social channels.

PR/Media:

  • Establish and maintain relationships with national and international trade media. Target opportunities; identify appropriate spokespeople for specific topics or media outlets; strategize the message. Also monitor coverage and track results.
  • Compile and update editorial calendars. Identify opportunities in print and internet media; tap appropriate spokespeople; schedule interviews or submitted responses; and help people prepare.
  • Prepare and circulate timely external announcements regarding new personnel, and project information.
  • Track publications that rank design firms. Compile and submit BRPH information annually.
  • Compile and maintain matrix of awards programs. Manage, write, and /or edit BRPH submittals.

Tradeshows/Conferences:

  • Oversee the strategy development and execution of attendance, speaking and sponsorships of industry conferences. Prepare targeted conference‐related collateral, including non‐print items, and ensure optimal editorial placement in trade publications relating to key industry conferences.
  • Create BRPH speakers bureau. Compile and organize database of BRPH speeches. Arrange and/or support speaking engagements at industry conferences and media roundtables. Identify opportunities; tap appropriate senior leaders for participation; and support with topical research, logistics and organization, including pre‐event briefings, audiovisual set‐up, identification of primary topics, etc.

 

 

 

Qualifications

EDUCATION and/or EXPERIENCE:

  • Bachelor’s degree in communications, marketing or related field.
  • At least four years of direct experience in managing/editorial oversight of multichannel communications, digital content management, and communications.
  • Must have strong writing, editing, and verbal communication skills.
  • Ability to manage website and social media content.
  • Must be able to interface effectively with all levels of staff (management, technical, marketing, and administrative).
  • Strong computer skills including Microsoft office, Wordpress (or other website content management systems), Mailchimp, and other required programs.
  • Experience with Hubspot or a similar marketing automation tool and Google Analytics are preferred.

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